Hey Hello Helli is a visual playground by Helli, curated by Ling — a Malaysian digital image artist with over 15 years of experience in commercial imaging. In recent years, she began exploring quieter, more personal projects. She loves working with photo images, editing and expressing them in her own way. Through photography and design, she captures the unnoticed — slow moments, soft changes, and stories that linger.
Website / Link to Portfolio: https://drive.google.com/drive/folders/1bkA1lzj5F7BYD1tsNImjHP8e5rUgSkZ7?usp=share_link
Publication/Work:
Book Title:
Passing By
Book Introduction:
Passing By is a poetic visual journal born from a 15-day road trip around Iceland — a land of cold winds, quiet roads, and breathtaking horizons. As my husband and I circled the island by car and camped in remote corners, we found ourselves constantly in awe of the fleeting landscapes that passed before our eyes.
This book is a tribute to those moments: some captured in clarity, others blurred by motion — just as they were experienced through the car window. The photographs alternate between sharp stills and motion blur, mimicking the rhythm of travel — moving and pausing, breathing and framing.
Publication #1:
Passing By – Flipbook Edition
Format: Horizontal Flipbook (29.7cm x 10.5cm, A4 half-cut)
Binding: PUR perfect binding
Concept: Right pages show motion-blurred images; left pages display the same scenes clearly within a white border frame.
Flip Experience: Designed for cinematic flipping, creating the sensation of passing scenery as seen from a moving vehicle.
Size: Wide horizontal layout enhances the visual journey and mimics the road-view window experience.
A horizontal flip book edition designed to simulate motion through rapid page flipping. The right pages feature digitally edited motion-blur images, while the left pages show the same scenes in their original clarity. This version echoes the feel of flipping through fleeting memories during a road trip.
Publication #2:
Passing By :The Mute Landscape - Concertina Edition
Format: Cassette-sized concertina photobook
Binding: Accordion-fold book, housed in a cassette tape case.
Concept: Each spread alternates between a clear image and a motion-blurred version.
Display Experience: When fully opened and laid flat, the book reveals a lenticular-style effect — clear photos visible from the left side, motion-blurred photos from the right.
Size: Cassette-sized, evoking road trip nostalgia and designed to resemble the view through a car window.
A palm-sized, concertina-style photo journal housed in a repurposed cassette tape case. Designed with Side A: Still and Side B: Passing, it features a sequence of blurred and still landscape photographs that mimic the rhythm of travel.
Peripheral Products (Supporting Visual Objects):
1. Lenticular Mini Prints
• Size: 18cm x 6cm
• Effect: Dual-image lenticular prints featuring one clear and one motion-blur photo per piece — viewers see
the transition depending on their angle.
2. Postcard Series
• Size: Standard postcard size
• Front: Clear landscape photograph
• Back: Same photo rendered in motion blur
• Designed for flipping, gifting, or framing — a tactile version of the book’s concept.
3. Poster Print
• Size: Large format (TBD)
• Clear photo & Motion-blur version
• A conceptual wall piece t hat lets viewers choose their visual mood.
4. Writable Masking Tapes (Washi Tape Set)
• roll printed with scenes in motion blur.
• Usable in journaling, collage, or as mini landscape moments passed by.
Note:
All shared works are currently in the mock-up and text proofing stage. Final editions will be completed and ready ahead of KLABF 2025.
HEY HELLO HELLI
Hey Hello Helli is a visual playground by Helli, curated by Ling — a Malaysian digital image artist with over 15 years of experience in commercial imaging. In recent years, she began exploring quieter, more personal projects. She loves working with photo images, editing and expressing them in her own way. Through photography and design, she captures the unnoticed — slow moments, soft changes, and stories that linger.
RITZE PERDANA
DAMANSARA PERDANA,
47820 PETALING JAYA,
SELANGOR, MALAYSIA.
Book Title:
Passing By
Book Introduction:
Passing By is a poetic visual journal born from a 15-day road trip around Iceland — a land of cold winds, quiet roads, and breathtaking horizons. As my husband and I circled the island by car and camped in remote corners, we found ourselves constantly in awe of the fleeting landscapes that passed before our eyes.
This book is a tribute to those moments: some captured in clarity, others blurred by motion — just as they were experienced through the car window. The photographs alternate between sharp stills and motion blur, mimicking the rhythm of travel — moving and pausing, breathing and framing.
Publication #1:
Passing By – Flipbook Edition
Format: Horizontal Flipbook (29.7cm x 10.5cm, A4 half-cut)
Binding: PUR perfect binding
Concept: Right pages show motion-blurred images; left pages display the same scenes clearly within a white border frame.
Flip Experience: Designed for cinematic flipping, creating the sensation of passing scenery as seen from a moving vehicle.
Size: Wide horizontal layout enhances the visual journey and mimics the road-view window experience.
A horizontal flip book edition designed to simulate motion through rapid page flipping. The right pages feature digitally edited motion-blur images, while the left pages show the same scenes in their original clarity. This version echoes the feel of flipping through fleeting memories during a road trip.
Publication #2:
Passing By :The Mute Landscape - Concertina Edition
Format: Cassette-sized concertina photobook
Binding: Accordion-fold book, housed in a cassette tape case.
Concept: Each spread alternates between a clear image and a motion-blurred version.
Display Experience: When fully opened and laid flat, the book reveals a lenticular-style effect — clear photos visible from the left side, motion-blurred photos from the right.
Size: Cassette-sized, evoking road trip nostalgia and designed to resemble the view through a car window.
A palm-sized, concertina-style photo journal housed in a repurposed cassette tape case. Designed with Side A: Still and Side B: Passing, it features a sequence of blurred and still landscape photographs that mimic the rhythm of travel.
Peripheral Products (Supporting Visual Objects):
1. Lenticular Mini Prints
• Size: 18cm x 6cm
• Effect: Dual-image lenticular prints featuring one clear and one motion-blur photo per piece — viewers see
the transition depending on their angle.
2. Postcard Series
• Size: Standard postcard size
• Front: Clear landscape photograph
• Back: Same photo rendered in motion blur
• Designed for flipping, gifting, or framing — a tactile version of the book’s concept.
3. Poster Print
• Size: Large format (TBD)
• Clear photo & Motion-blur version
• A conceptual wall piece t hat lets viewers choose their visual mood.
4. Writable Masking Tapes (Washi Tape Set)
• roll printed with scenes in motion blur.
• Usable in journaling, collage, or as mini landscape moments passed by.
Note:
All shared works are currently in the mock-up and text proofing stage. Final editions will be completed and ready ahead of KLABF 2025.