Cybercherryclub is an Instagram-based design account run by Seerat, a multidisciplinary designer who hopes to express anything and everything through design. In her work, she likes to talk about existence and draws influence from science fiction. With a strong passion for design, Seerat is determined to make work that is expressive and above all—meaningful.
Address: 407-J, Street 4, Phase 6, DHA, Lahore, Pakistan
Booth Type: STANDARD BOOTH (MYR 700) - Table with 2 Chairs
Category: Artist, Designer, Illustrator
Genre: Design, Illustration, Zine
Website / Link to Portfolio: https://drive.google.com/drive/folders/1IUZuGSN_KysFqS59Gov-Fe3WZx69d_wM?usp=drive_link
Publication/Work:
Summer Love:
A5 / 16 pages
Summer Love is a cybercherryclub classic! It is my most beloved and popular zine. It was the first zine I made during summer break back when I was still in university. Over time, it has been remastered several times, but the core message is the same. I explore the nostalgia of being a kid at home during summer break. I grew up with what is colloquially known as gifted child burnout syndrome on social media. This is a feeling of being good at everything when you were a kid, but as an adult, you are not, which makes you afraid to try new things due to the fear of failing. I channel this longing into my zine, using summer as a metaphor for the warmth a child’s memory and curiosity have, which is often lost when growing up. The zine holds an “innocent” feeling, with bright colours and visuals, paying homage to my technicolour childhood dreams.
Atomica:
21 x 10 CM / 8 pages
Atomica is my second zine, launched late last year. In Atomica, I express my troubles as an adult. Using heavenly bodies as a metaphor, I explore what it means to be stuck in an orbit—an illusion of progress, yet the same repetitive movement. The name Atomica comes from atoms and movement. I named it Atomica to give the feeling of energy unfurling and dying in repetition. The zine ends positively, promising that I will grow and break free. I use this to not only communicate my feelings to an audience but also reflect on myself.
Mind Palaces
A6 / approx 16 pages
Mind Palaces is my first exploration into chapbooks. It explores themes of memory and loss by presenting 10 random memories of strangers and friends from all over the world. I personally reached out and collected all these stories. They range from mundane drives home from school to celebrity encounters. The visual is plain and minimal, black text on white paper. It pushes the words to do the heavy lifting and to allow the audience to imagine the memory in their own way without any suggestions from visuals.
cybercherryclub
Cybercherryclub is an Instagram-based design account run by Seerat, a multidisciplinary designer who hopes to express anything and everything through design. In her work, she likes to talk about existence and draws influence from science fiction. With a strong passion for design, Seerat is determined to make work that is expressive and above all—meaningful.
Summer Love:
A5 / 16 pages
Summer Love is a cybercherryclub classic! It is my most beloved and popular zine. It was the first zine I made during summer break back when I was still in university. Over time, it has been remastered several times, but the core message is the same. I explore the nostalgia of being a kid at home during summer break. I grew up with what is colloquially known as gifted child burnout syndrome on social media. This is a feeling of being good at everything when you were a kid, but as an adult, you are not, which makes you afraid to try new things due to the fear of failing. I channel this longing into my zine, using summer as a metaphor for the warmth a child’s memory and curiosity have, which is often lost when growing up. The zine holds an “innocent” feeling, with bright colours and visuals, paying homage to my technicolour childhood dreams.
Atomica:
21 x 10 CM / 8 pages
Atomica is my second zine, launched late last year. In Atomica, I express my troubles as an adult. Using heavenly bodies as a metaphor, I explore what it means to be stuck in an orbit—an illusion of progress, yet the same repetitive movement. The name Atomica comes from atoms and movement. I named it Atomica to give the feeling of energy unfurling and dying in repetition. The zine ends positively, promising that I will grow and break free. I use this to not only communicate my feelings to an audience but also reflect on myself.
Mind Palaces
A6 / approx 16 pages
Mind Palaces is my first exploration into chapbooks. It explores themes of memory and loss by presenting 10 random memories of strangers and friends from all over the world. I personally reached out and collected all these stories. They range from mundane drives home from school to celebrity encounters. The visual is plain and minimal, black text on white paper. It pushes the words to do the heavy lifting and to allow the audience to imagine the memory in their own way without any suggestions from visuals.