CC ± HSIN is a duo that comes together to explore the intersection between drawing and letterforming, collaborating through finding balance with(+) or without(-) one and another.
HSIN is a designer and educator from Malaysia. She was attracted to the notion of letterforms as a vehicle for emotion when words alone cannot convey what’s felt. She likes cute things, such as Comic Sans.
Country: Malaysia
Instagram: https://instagram.com/ish.type.etc
Primary Contact Person: Low Hsin Yin
Email: ish.type.etc@gmail.com
Contact no.: 016-985 6322
Business Name: ISH TYPE ET CETERA STUDIO
Address: 26, Jalan Mas 2, Taman Mas 2, Batu 9, Cheras 43200, Selangor, Malaysia.
Website / Link to Portfolio: https://tinyurl.com/yc3tkrre
Publication/Work:
1. Alphabet A to Z (A collaboration of CC Kua ± Hsin)
The Alphabet A to Z Poster is a funny and honest way for adults to relearn the alphabet. A is no longer for Apple, and B is not for Book. With a witty blend of illustration and typography, depicting the mundane life of everyday, sad and happy moments, carefree but not careless, we’re making A to Z great again.
2. OPTYPE IN & OUT by (hsin)ish type etc.
ᴏᴘ ᴛʏᴘᴇ ɪɴ ᴀɴᴅ ᴏᴜᴛ is a self-published experimental typeface.
Op Type reimagines Op Art in typography, transforming letterforms into optical illusions through grid-based design. As an experimental typeface, it plays with perception, revealing shifting visuals through positive and negative space. With its Variable Font feature, it invites creative exploration in word-shaping and image-forming.
The package includes a Type Specimen and a Font License, allowing users to explore the design concept while granting the rights to download and use the font. This first edition is a limited release of 99 numbered copies, the physical printed format makes acquiring the font a collectible and tangible experience.
Also included is a set of cards showcasing the font’s application, which doubles as a monthly memo bookmark.
Uploaded images:
Sharing table: yes
Booth Partner Details
Exhibitor's Name: CC Kua
Country: Malaysia
Instagram: @cc_kua
Website: http://www.cckua.com
Primary Contact Person: CC Kua
Email: cckua.art@gmail.com
Contact no.: 018-278 9203
Address: A05-08, Seringin Residences, Jalan Senang Ria, Taman Gembira, 58200 Kuala Lumpur.
Short Bio of Booth Partner: CC is a visual artist and educator from Malaysia. It’s the funny and lighthearted things that help her tahan and keep going in this world. Her artwork brings together absurd, funny moments and a mix of feelings. She doesn’t like cute things, ya.
Category: Artist
Genre: Art, Zine, ArtistsBook
Website / Link to Portfolio: https://tinyurl.com/yc3tkrre
Publication/Work: 1. I see, I see by CC KUA
I see, I see is a zine accompanying the solo exhibition by CC Kua, also titled I See, I See, held at The Back Room KL in March 2025. The zine includes all 22 paintings and drawings from the show, along with thoughts and reflections on everyday moments, drawing, and painting. The exhibition showcases CC’s familiar dry humor and whimsical style, exploring themes of seeing, confusion, and mixed feelings.2. Sketchbook zine by CC KUA
Sketchbook Zine is a collection of CC Kua's drawings and notes from her sketchbooks, created between 2020 and 2025. She believes the raw energy is worth sharing and hopes the drawings will spark new ideas, inspiring others to build upon them.
CC ± HSIN
CC ± HSIN is a duo that comes together to explore the intersection between drawing and letterforming, collaborating through finding balance with(+) or without(-) one and another.
HSIN is a designer and educator from Malaysia. She was attracted to the notion of letterforms as a vehicle for emotion when words alone cannot convey what’s felt. She likes cute things, such as Comic Sans.
1. Alphabet A to Z (A collaboration of CC Kua ± Hsin)
The Alphabet A to Z Poster is a funny and honest way for adults to relearn the alphabet. A is no longer for Apple, and B is not for Book. With a witty blend of illustration and typography, depicting the mundane life of everyday, sad and happy moments, carefree but not careless, we’re making A to Z great again.
2. OPTYPE IN & OUT by (hsin)ish type etc.
ᴏᴘ ᴛʏᴘᴇ ɪɴ ᴀɴᴅ ᴏᴜᴛ is a self-published experimental typeface.
Op Type reimagines Op Art in typography, transforming letterforms into optical illusions through grid-based design. As an experimental typeface, it plays with perception, revealing shifting visuals through positive and negative space. With its Variable Font feature, it invites creative exploration in word-shaping and image-forming.
The package includes a Type Specimen and a Font License, allowing users to explore the design concept while granting the rights to download and use the font. This first edition is a limited release of 99 numbered copies, the physical printed format makes acquiring the font a collectible and tangible experience.
Also included is a set of cards showcasing the font’s application, which doubles as a monthly memo bookmark.
Booth Partner Details